- We work closely with you to understand your business, your customers and your position in the market place
- We probe, test and monitor social media to learn what customers want and expect from you
- We use this information to identify opportunities and develop the right approach
- We deliver reliable, cost-effective solutions that achieve measurable results
What do your customers want? What changes are you targeting and why? Probing for answers to questions like these drives our discovery process. Your investment in strategic research at the start of a project is essential to its success. Our discovery techniques include:
- Social media probes
- One-on-one or group interviews
- Online surveys
- On-site field research
- Web site analytics
- Competitive comparisons and reviews
- Heuristic evaluations
- Usability testing
A small, tightly integrated team of information and graphic designers develops the flow diagrams, wireframe sketches and visual comps we use to specify what we build. Insights gained during discovery are shared and critiqued as we build the project, not just thrown over the wall to the next person.
- Site maps
- Personas
- Wireframes
- Flow diagrams
- Design comps
- Prototyping
Our technologists have varied backgrounds and experience, which they use to determine the best technical solutions in each individual case. We build high-end, dynamic, database-driven websites, applications and kiosks. Our focus is on developing simple usable tools, websites and applications in collaboration with our designers. Each is fully tested and supported. Our technical competencies include:
- Database design and development for MS SQL 2000/2005, MS Access, MySql, Oracle
- HTML and CSS
- .NET, ASP.NET, AJAX, ASP, JavaScript, PHP, Python
- Windows XP, Windows Vista, Windows Server 2000/2003/2008 operating systems
- IIS6/7/8 and Apache server software
- Content management systems, including Ektron CMS400.net and Drupal, as well as custom solutions
- Flash, Flex3, AIR, Adobe Director
We are committed to the success of our designs, and we vet our work against the identified success factors. This is our delivery standard. Knowing that ongoing maintenance and future development are often overlooked or misunderstood, we are proactive in strategizing for post-release long term growth and enhancements.
Our focus is on sustaining the effectiveness of the web sites and applications we've developed and avoiding degradation, which is a common pitfall. We are proud of our work and committed to a sustaining relationship with those with whom we work.
"Design research is a necessary ingredient for creating, developing, and delivering a successful product."
Steve Calde
Cooper
"Figure out the absolute least you need to do to implement the idea, do just that, and then polish the
hell out of the experience."
John Gruber
DaringFireball Blog
"I have worked with communications firms from coast to coast, including international firms. The quality
of work provided by Image Works is equal to any of them, and better than most. Image Works listens,
understands our needs, and delivers outstanding results."
David Hughes
former President, MariCal.biz