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"79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word."
Jakob Neilsen, Nielsen Norman Group
We read differently online
Online reading is more difficult than reading from paper. We read more slowly and fatigue more quickly. We are less patient.
Users cope by scanning rather than reading. Successful online documents cater to this behavior, making key points available at a glance.
A variety of additional techniques compensate for the difficulty of online reading by minimizing fatigue and maximizing comprehension.
We offer three services
To successfully deliver your message, an online writing style is critical. Image Works offers three services:
- We can develop your web site content
for you.
- We can mentor individuals. One on one mentoring lets you develop the required skills in-house, so you can continue to use them to update and develop your web site.
- Group training. We conduct three-hour
training sessions for up to 6 people. The sessions are a hands-on
combination of teaching, practicing and critiquing the process
of developing web site content that works for your users and
customers.
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