Search Engine Optimization
Take these basic steps to help your site show up in search results.
- Know what keywords matter to your audiences
- Use those keywords in your meta data
- Always provide quality content rich with keywords
What is SEO?
What do people do on the web? They're searching, and you want them to find your web site. Search engine optimization means taking steps to assure that your customers and clients find you when they do an online search through Google and other search engines.
Every web site owner needs to get involved in SEO and make a commitment to keeping up-to-date about the rapid changes taking place in this most important area of web development. Certain SEO techniques you can bring in-house over time, or you may decide to work with a firm that specializes in SEO to come up with a strategic SEO program.
In particular, you'll want to focus on maximizing your exposure on Google. In November, 2008 Nielsen found that 64.1 percent of all searches conducted on the Web in the U.S. were Google searches. And Google provides extensive SEO information at no cost about how to maximize Google search results.
What we can do
We can get you started by showing you how to develop your web site so that it is well positioned to generate good search results. We offer basic SEO advice and counsel. We'll analyze keywords, assess your current site's performance, and give you techniques for improving results.
If you need further SEO help, we can assist you in finding a quality SEO firm or point you to additional resources.