Discover

Purpose:

• Discover the needs/wants of your company, your customer and other stakeholders
• Determine what is feasible given your budget, timeline, priorities, culture, constraints and resources

Components may include:

• Contextual and field research
• Market analysis
• Competitor analysis
• Expert evaluation of existing site or product
• Needs assessment

Image Works participants may include:

• Account manager
• Customer experience strategist
• Creative director
• The project manager is involved at key points so he/she understands your priorities and decisions

Outcome:

• An effective online strategy
• Prioritized content and functionality for your web site

Deliverables may include:

• Research reports
• Project scope and requirements document
• Estimate
• Initial flow charts
• A rough prototype of some pages may also be included