website design, Drupal development & interactive kiosks
Take these basic steps to help your site show up in search results.
- Know what keywords matter to your audiences
- Use those keywords in your meta data
- Always provide quality content rich with keywords
What do people do on the web? They're searching, and you want them to find your web site.
Search engine optimization means taking steps to assure that your customers and clients find
you when they do an online search through Google and other search engines.
Every web site owner needs to get involved in SEO and make a commitment to keeping up-to-date about the rapid changes taking place in this most important area of web development. Certain SEO techniques you can bring in-house over time, or you may decide to work with a firm that specializes in SEO to come up with a strategic SEO program.
Every web site owner needs to get involved in SEO and make a commitment to keeping up-to-date about the rapid changes taking place in this most important area of web development. Certain SEO techniques you can bring in-house over time, or you may decide to work with a firm that specializes in SEO to come up with a strategic SEO program.
In particular, you'll want to focus on maximizing your exposure on Google.
In November, 2008 Nielsen found that 64.1 percent of all searches conducted on the
Web in the U.S. were Google searches. And Google provides
extensive SEO information at no cost about how to maximize Google search results.
We can get you started by showing you how to develop your web site so that it is well
positioned to generate good search results. We offer basic SEO advice and counsel.
We'll analyze keywords, assess your current site's performance, and give you techniques for
improving results.
If you need further SEO help, we can assist you in finding a quality SEO firm or point you to additional resources.
If you need further SEO help, we can assist you in finding a quality SEO firm or point you to additional resources.
"...there's a fork in the road and people can think hard about whether they're optimizing for
users or whether they're optimizing primarily for search engines.
And the sort of people who have been doing 'new' SEO, or whatever you want to call it, that's social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz, those sorts of sites naturally attract visitors, attract repeat visitors, attract back links, attract lots of discussion, those sorts of sites are going to benefit as the world goes forward. At the same time, if you do choose to go to the other fork, towards the black hat side of things, you know you're going to be working harder and the return is going to be a little less.
And so over time, I think, the balance of what to work on does shift toward working for the user, taking these white hat techniques and looking for the sites and changes you can implement that will be to the most benefit to your user."
And the sort of people who have been doing 'new' SEO, or whatever you want to call it, that's social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz, those sorts of sites naturally attract visitors, attract repeat visitors, attract back links, attract lots of discussion, those sorts of sites are going to benefit as the world goes forward. At the same time, if you do choose to go to the other fork, towards the black hat side of things, you know you're going to be working harder and the return is going to be a little less.
And so over time, I think, the balance of what to work on does shift toward working for the user, taking these white hat techniques and looking for the sites and changes you can implement that will be to the most benefit to your user."
Matt Cutts
Head, Google Webspam Team
